Websites for podiatrists, chiropodists, physiotherapists, osteopaths,
chiropractors and sports massage therapists.
A website patients can find when they search for what hurts, a Google
Business Profile set up properly, and a simple way for new patients to
get in touch.
Most private practitioners have never had to advertise. Patients come
through referrals from other practitioners, through friends, and
through people who have been seeing you for years. That's a strength.
It means you're good at what you do, and people say so.
There's just one moment where it has a gap. Someone new to the area,
in pain, searching on their phone with nobody to ask. They don't
search for your name, because they don't know it. They search for
what hurts, and they ring whoever appears.
Those are the patients you never hear about. A good practice website
makes sure you're one of the names that comes up.
Three jobs, and only three
Whoever builds the website for your private clinic, it has three
jobs. If it does these, it's working. If it doesn't, how it looks
hardly matters.
Be found for the problem, not the profession
Patients search for their symptom long before they search for a
type of practitioner: heel pain, an ingrown toenail, back pain
after a long drive. So a practice website needs a page for each
treatment you offer, written in the words patients actually use.
Alongside it, you need a properly set up Google Business Profile.
That's what puts you in the map results when someone nearby
searches.
Every practice handles new patients differently. Some
practitioners want to speak to someone before booking them in,
and a simple enquiry form suits that. Others are happy for
patients to book straight into the diary, with limits on which
slots and how far ahead.
Neither is the right answer. The website should fit the way you
already run your diary, not make you change it to suit the
website.
Look like somewhere to trust
Choosing a practitioner is a decision about someone's own body.
Before they get in touch, patients want to know you're
registered, what you're qualified in, how long you've practised
and what you treat.
Those details matter more on a practice website than on almost
any other kind of site. They should be easy to find, not tucked
away at the bottom of an About page.
A real example
Linda Pearson Podiatry is a private podiatry and chiropody practice
in Holywell. Linda is HCPC registered and a Fellow of the Institute
of Podiatrists. She has been practising for 29 years, and spent ten
of them as the Institute's president. Before we worked together, she
had never had a website.
We built her a full website and an online booking-request form, and
set up her Google Business Profile from scratch. The decisions behind
it:
A page for each treatment, because people search for their condition, not for a podiatrist.
An enquiry form rather than live booking, because Linda wanted to speak to patients before booking them in.
Clinical content written against NHS guidance, never invented, because anything a practice website says about a condition has to be accurate.
Cookie consent handled properly from day one, not bolted on later.
A verified Google Business Profile, because for local search it does as much work as the website.
Linda's website went live in July 2026. Within the first five days,
it appeared in local searches including "chiropodist holywell" and
"podiatrist near me", averaging position 3.9 across 34 Search Console
impressions.
34 impressions is a small number. It was a brand-new website, a few
days old, and we'd rather say that plainly than dress it up. What it
does show is a practice with no online presence at all appearing in
local search results within days of launch.
"Since working with First Site Studio, I have received enquiries from
multiple new patients who have found me through the website or Google
My Business. I am excited to be able to have my business's first
website and was very happy with how quickly the site was created and
is being maintained."
Reviews help a practice stand out in local search, and they're one of
the first things a new patient reads. But regulated practitioners are
right to be careful about asking for them. The rules are real, and
most marketing advice ignores them.
If you're HCPC registered,
standard 9.3
says you must take reasonable steps to make sure any promotional
activity you're involved in is accurate and not likely to mislead.
Standard 5.1
says you must treat information about patients as confidential, and
that still applies when you reply to a review. Osteopaths are held to
the same principle under
standard D1 of the Osteopathic Practice Standards,
which points directly to the advertising code.
That advertising code,
the CAP Code,
applies to every practice, regulated or not:
If you offer anything in return for a review, you have to make that clear (rule 3.45). Rewarding positive reviews specifically is likely to be a problem.
You can't publish the good reviews and quietly leave out the bad ones (rule 3.46).
A testimonial on your website needs the patient's permission (rule 3.50), and you need to be able to show it's genuine (rule 3.47).
Claims in a testimonial count as your claims (rule 3.49).
That last one catches people out. The ASA has ruled against a
business whose customer testimonials suggested people could stop
taking their medication, even though the words were the customers'
own. You're responsible for what a testimonial implies, not just what
it says.
We build review requests around these rules from the start, so asking
for reviews stays inside your standards.
The Practice Setup, from £550. It does three things.
A proper website
Five pages, plus up to three pages for your treatments. It's
built for phones first, secured with HTTPS, and set up so Google
understands what you do and where you work. It also covers what a
healthcare practice needs and most template sites skip: your
registration details, a privacy notice written for patient
information, and an accessibility statement.
A Google Business Profile that works
We claim it and set your categories, services and opening hours.
We add photos, connect your booking link, give you a simple link
for asking patients for reviews, and clear out any duplicate
listings that confuse people.
Enquiries that are easy to act on
Patients can tap to call, or fill in a short form that only asks
for what you actually need. They get an automatic reply, you get
a notification on your phone, and it links to your booking system
if you use one. We test the whole thing end to end before launch,
so your first real enquiry isn't the test.
Care, £45 a month, for the first three months
Every new build comes with Care, because a new website needs
watching while it settles. After three months it carries on
monthly at the same price, and you can cancel with 30 days'
notice.
Care keeps your website safe and online. It covers:
UK hosting and SSL
daily backups, kept for 30 days
security and platform updates
uptime monitoring
a monthly test of your enquiry form
your domain registered in your name
one small change a month
We reply within 48 hours, weekends included, UK bank holidays
excepted.
Complete, £135 a month, for getting found
This is everything in Care, plus active work every month:
Google Business Profile management
a system that asks every patient for a review, with every review answered within 48 hours
local search optimisation
your details kept consistent across Google, Facebook and everywhere else
one new page or substantial content update a month
a monthly report
Pay upfront and get two months free. Pay for the build and six
months of Care in one go, and it's £730 rather than
£820. If you leave early, we refund the months you haven't
used.
Prices are per website, and there's no VAT to add.
I'm already fully booked. Why would I want more enquiries?
Plenty of practitioners are. A website still earns its keep.
It can help fill cancellations, it answers the routine
questions (where you are, what you treat, what to expect at a
first appointment) so you're not answering them on the phone,
and it means that when you do want new patients, you're not
starting from nothing.
Do you understand the rules I work under?
Yes, and we check them rather than working from memory.
The reviews section above shows the
standards we work to.
How long does it take?
A fortnight, once your content is agreed.
I already have a website. Is that a problem?
Not at all. Sometimes an existing website needs fixing rather
than replacing, and if that's the case, we'll tell you.
Who owns the website?
You do. Your domain is registered in your name, and if you
ever leave, you get a full handover with nothing held back.
Tell us about your practice
Tell us what you do and how new patients find you at the moment.
We'll come back to you with honest advice and a clear price. No
jargon, no pressure.
Plain-English advice
Prices published, not held back for a sales call
Support that carries on after launch
Based in Chester, working with practices across Cheshire and
North Wales.
